One thing we have seen recently in Las Vegas is a rash of vacation rental companies portraying themselves under multiple identities. Not because they want to attract different kinds of customers, but because they are trying to distance themselves from their own soiled reputations.
In the age of the Internet, it is easy to go out and buy a new domain, transfer your old website to it, and redo the identity so you have a whole new look for the same old information. This is a quick and easy way to get away from the fact that customers have been complaining about you. You simply move along to your new website and viola! Problem solved!
It's also really creepy and definitely not how people should be treated. We think customers have a right to know who they are giving their money to and a right to expect what they pay for. Treating people badly or ripping them off and then running from the problems you have created is the cowards way.
As always, be careful who you rent from. Don't let you pursuit of the ultimate lowest price cloud your better judgment. There is always someone ready and waiting to do and say whatever will get your money.
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