Wednesday, October 27, 2010

Bogus Awards Touting Bogus Quality

One thing we've noticed in shopping the competition is how many of them like to post awards on their websites as a way to communicate how great they must be. The problem is, the awards are completely bogus and made up. Not only didn't they win any awards, the agencies they site don't even exist to give the awards away in the first place. In other words, the entire presentation is a complete lie.

We don't blame them, even though they are telling an outright lie. Las Vegas Retreats reputation is tough to compete with. A little research shows that we are the only BBB Accredited company in Las Vegas. A little deduction would tell you that if these "awards" actually meant anything, they would be reflected in the BBB profiles of these same companies. Instead, looking at the BBB usually turns up the "F" and "NR" ratings they typically have across the board.

Many companies assume that you wont check, so they just say whatever they want. For the most part, they are right. Nobody checks. But you are not dealing with the Bellagio or the Wynn Hotels here. These companies sometimes are nothing more than a website and a few pictures of homes. The primary goal is to get your money, and if lying is what it takes, then that is what they will do.

One easy way to tell if an award is real or not is to see if is linked to the award website. If it linked, then it will usually show a profile page for the company receiving the award and why. If not, well then, it's probably a bunch of hooey. Or as we like to call it, lying.

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